- Chinese Food
- Chinese Restaurant
- New York
- New York County
- New York
- Chinese Restaurant in Broadway
- New First Choice
New First Choice Photos










Hours
Monday, 11:00 AM - 11:30 PMTuesday, 11:00 AM - 11:30 PM
Wednesday, 11:00 AM - 11:30 PM
Thursday, 11:00 AM - 11:30 PM
Friday, 11:00 AM - 11:45 PM
Saturday, 11:00 AM - 11:45 PM
Sunday, 11:30 AM - 11:30 PM
About New First Choice
Welcome to New First Choice, a Chinese restaurant located at 3893 Broadway in the Upper Manhattan area of New York City. As a long-standing establishment in the Chinese restaurant category, New First Choice has been serving the local community for a significant period, with at least one loyal customer having patronized them for over 16 years. This longevity suggests a degree of consistency and reliability that has allowed them to maintain a presence in an area with increasing competition.
One long-term customer speaks highly of their experiences with New First Choice, emphasizing the friendliness of the staff and the excellent quality of the food. This reviewer, who identifies as vegan/vegetarian, specifically enjoys the vegetable dishes, egg foo young, and sweet plantains offered by the restaurant. The fact that they have been a customer for over a decade and a half indicates a high level of satisfaction with the food and service over an extended period. They also highlight the generous portion sizes, noting that a single order is typically enough for a two-day dinner, suggesting good value for the price. The reviewer concludes by praising the "excellent service and staff," further solidifying the positive impression of New First Choice.
In contrast, another customer provides a more nuanced perspective, acknowledging that while New First Choice has been a fixture in the area, the food has evolved over the years. This suggests that there might have been changes in the menu or preparation styles that have been noticed by long-time patrons. While this reviewer states that the food is "still ok," they also point out the increased competition in the area, with the emergence of "some better choices." This indicates that while New First Choice might still be a decent option, it may no longer be the undisputed top choice for all customers, especially given the evolving culinary landscape of Upper Manhattan. However, the concluding remark, "over ok for what it is," suggests a general level of acceptance and continued patronage despite the availability of other options.
Based on these reviews, New First Choice appears to be a neighborhood Chinese restaurant that has cultivated a loyal customer base through friendly service and a menu that caters to various dietary preferences, including vegan and vegetarian options. The consistent positive feedback regarding the staff's demeanor over a long period is a significant strength. The generous portion sizes also contribute to customer satisfaction by offering good value.
However, it is also important to acknowledge the perspective that the food quality might have changed over time and that increased competition in the area has provided alternative options that some customers might prefer. This suggests that while New First Choice remains a viable choice, particularly for its service and certain dishes, it might not be universally considered the absolute best by all, especially those who have observed its evolution over the years.
Information regarding the environment of New First Choice is not explicitly detailed in the provided reviews. Customers primarily focus on the food and service aspects related to ordering and consumption, without mentioning the ambiance or cleanliness of a dine-in area. Therefore, no objective description of the restaurant's physical environment can be offered based on the current data. Given the long-standing nature of the establishment, it is likely that they offer a functional space for order pickup, and possibly limited seating, but this cannot be confirmed from the provided text.
The services offered by New First Choice likely include takeout and possibly delivery, given that customers are ordering food for dinner. The positive mention of friendly and helpful staff suggests a pleasant experience when placing orders, either in person or over the phone. The long-term customer's ability to order vegan and vegetarian dishes, as well as egg foo young and sweet plantains, indicates a willingness to accommodate dietary preferences and offer a diverse menu beyond standard meat-centric options.
Key features of New First Choice include its longevity in the community, indicating a degree of reliability and consistent service. The friendly and helpful staff is a recurring positive point in customer feedback. The availability of vegan and vegetarian options, including specific dishes like vegetable preparations, egg foo young, and sweet plantains, caters to a broader range of dietary needs. The generous portion sizes offer good value for money, with meals often providing enough food for multiple servings. However, potential customers should also be aware of the possibility of changes in food quality over time and the presence of increased competition in the area offering potentially preferred alternatives.
No specific promotional information, such as discounts, special offers, or loyalty programs, was mentioned in the provided reviews. Local customers interested in knowing if New First Choice offers any such incentives are advised to contact the restaurant directly at (212) 927-6898 or +1 212-927-6898 to inquire about any current deals or specials.
In conclusion, New First Choice in Upper Manhattan is a Chinese restaurant with a history of serving the community for over 16 years. It is praised for its friendly staff, excellent service, and generous portions, particularly for its vegan and vegetarian options like vegetable dishes, egg foo young, and sweet plantains. While one long-term customer remains highly satisfied, another notes that the food quality may have changed over the years and that there are now more competing options in the area. Nevertheless, New First Choice appears to be a reliable neighborhood choice for those seeking Chinese takeout with good service and ample portions, especially catering to vegetarian and vegan diets.
New First Choice Location
3893 Broadway, New York, NY 10032, USA
Customer Reviews
I have been ordering from here for over maybe 16 years, they are very nice. The food is excellent i am a vegan/ vegetarian so I mostly get vegetables or egg foo young and sweet plantains. They make sure you are satisfied and the food is always enough for a two day dinner. Excellent service and staff. ❤️❤️❤️❤️❤️
It is what it is in this spot the food has changed over the years. But it’s still ok a lot of competition in the area now and some better choices but over ok for what it is
In my first time ordering here, I ordered an order of fried rice and chicken wings and in getting to my house not only did they take more than 40 minutes to get there being less than 0.2 miles away but the chicken wings were refried and not fresh at all. I tried calling but was told “this is the way we cook and if you don’t like it that’s your problem” the second call was ignored! I’ve had all types of Chinese food throughout the city but none have tasted as bad as this place. First and last time ordering here! Never again!!!!
Have ordered here for the past nine years. Always tasty, owner is kind. A real neighborhood staple. People expecting some kind of resort customer service experience need to realize it’s mom and pop. The person answering the phone is also cooking. In all nine years she’s always been nice.
Ordered fried rice and chicken wings. The wings were severely over cooked and the meat was yellow inside. The hot sauce provided was not it.
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